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In 2020, in a small apartment, Payne and Lykke were bored because of the epidemic lockdown. One day, when they were sorting out old things, they found a plush hat from a childhood toy. For fun, they sewed it on an old T-shirt - this casual move unexpectedly made this piece of clothing the most popular "artwork" in the entire community.
After the lockdown was lifted, when Lykke wore this modified T-shirt to a party, people kept stopping her and asking: "What brand is this?" At that moment, they realized: an adult's wardrobe should not only have the same "safe style".
So, VINESU was born - a brand that gives clothes a "toy soul".
"Clothes should be happy."
At VINESU, we believe:
✅ Details should be interesting - such as glowing cuffs, rotating buttons, or pockets with mini mazes.
✅ Materials should be gentle - only baby-grade skin-friendly fabrics are used, but the design is never "childish".
✅ Imperfection is real - the handmade traces deliberately retained make each piece of clothing as unique as a favorite childhood toy.
Each VINESU has a little thought behind it:
🔹 3D fairytale series - sweatshirts with plush ears, T-shirts embroidered with miniature castles
🔹 Interactive Easter egg design - luminous graffiti that appears under ultraviolet light, hidden short poems on the inside of the pocket
🔹 Memory customization service - transform your old toys/cloth into decorations on clothes
Recently, our most popular collection is the hat series. Adding a 3D plush hat to the clothes makes them look particularly playful and cute.
🌱 Handmade - each piece of clothing is made by a small team in the Berlin studio
🌱 Sustainable concept - 80% of materials come from recycled fabrics or unsalable stock transformation
🌱 True story - each piece of VINESU you get will come with a "mood card" from the day it was made
🌱 On January 23, we broke the milestone of 10,000 orders and received rewards from Shopify
About Payne & Lykke | The rebellious partners behind VINESU
✔️ Payne's obsession:
"All three-dimensional decorations must pass the roller coaster anti-vertigo test"
✔️ Lykke's insistence:
"The lining of the clothes should be like the cover of a picture book, hiding a love poem that can only be seen after being torn"
Experiments that are still ongoing
Recently, they sewed the emergency room bell into the drawstring of a sweatshirt, claiming: "When the world is too quiet, press the alarm yourself."
#People who sew fairy tales #Fashion against fashion
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